Exciting Developments for Element
Amid the constantly ‘shifting sands’ of our world at the moment, there are exciting times ahead for Element, with many new courses and events coming in 2021 – and somebody new joining me at the helm of the business.
It’s been lovely watching how things have emerged over the past three years and evaluating where I want the business to go, what I’ve enjoyed doing and what I, and I hope you, want more of.
When I finally came up with the name Element three years ago I wanted to create courses and experiences that were authentic, connected to nature, nicely challenging and empowering through real experience. The longer I carry on, the more I feel that connecting with nature lies at the root of what’s important. Nature is no longer the preserve of outliers and is now becoming mainstream for our physical and intellectual health, our sense of confidence and self-worth in a world that should no longer be based on consumerism. ‘Wildlife populations are in free-fall, driven by human overconsumption, population growth and intensive agriculture,’ says recent comprehensive research. We urgently need to change our perspective.